2022 Salomon Boot Brand Profile

2022 Salomon Boot Brand Profile

I was one of the many midwives who attended at the birth of the Salomon boot in 1979.  I translated Salomon’s encyclopedic Boot Bible into English and later condensed parts of it into one of the first bootfitting manuals.  I trained the North American field force,...

2022 Lange Boot Brand Profile

2022 Lange Boot Brand Profile   Lange has traveled a long way as a brand without ever leaving home. The motherland for Lange lies between the boundaries indicated by the start and finish of a World Cup race. The plastic boot that truly revolutionized modern...

2022 K2 Boot Brand Profile

2022 K2 Boot Brand Profile When K2 waltzed into the boot market nearly a decade ago, part of the story heralding its arrival was that its team required only 18 months to create a better boot line.  There was a whiff of hubris to the claim, as if the marketing...

2022 Dalbello Boot Brand Profile

2022 Dalbello Boot Brand Profile         No other boot brand has done more with the 3-piece, external-tongue shell design than Dalbello.  Dalbello didn’t just copy the Raichle design they adopted; they improved on it.  They optimized its...

2022 Atomic Boot Brand Profile

2022 Atomic Boot Brand Profile   It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched some 15 years ago. Called Hawx, its unique feature was vent-like creases on both...