by Jackson Hogen | Jul 28, 2022
2023 Nordica Boot Brand Profile No other leather boot maker profited more from the transition to injected plastic shells than Nordica. During most of the 1970’s and 80’s, Nordica’s unit share of the world market was so dominant the only...
by Jackson Hogen | Jul 28, 2022
2023 Head Boot Brand Profile Over most of Head’s storied history as a ski brand, lighter weight hasn’t exactly been top of mind. They’ve been better known for building battleships as opposed to skiffs. Two pivotal shifts, one global and one...
by Jackson Hogen | Jul 28, 2022
2023 Atomic Boot Brand Profile It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched some 15 years ago. Called Hawx, its unique feature was vent-like creases on both...
by Jackson Hogen | Jul 28, 2022
2023 Dalbello Boot Brand Profile No other boot brand has done more with the 3-piece, external-tongue shell design than Dalbello. Dalbello didn’t just copy the Raichle design they adopted; they improved on it. They optimized its...
by Jackson Hogen | Jul 28, 2022
2023 K2 Boot Brand Profile When K2 waltzed into the boot market roughly a decade ago, part of the story heralding its arrival was that its team required only 18 months to create a better boot line. There was a whiff of hubris to the claim, as if the marketing...
