Fischer Brand Profile

Fischer Brand Profile

Overview If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed.   Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...
Head Brand Profile

Head Brand Profile

Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski.  Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul.  Head’s wheelhouse...
K2 Brand Profile

K2 Brand Profile

Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski.  Regardless of your...
Kästle Brand Profile

Kästle Brand Profile

Overview Kästle isn’t what it used to be, and that’s a good thing.  Not to dis the current Kästle’s ancestry, but Kästles of yore could be clumped in two camps: race skis it took a god like Zurbriggen to bend, and kooky creations that should have been euthanized in...

Salomon Brand Profile

Overview Salomon was riding a string of ridiculously successful product introductions when the brand introduced its first ski in 1989.  The monocoque shell was the big story, creating such a groundswell of demand that all the ski brands that came before had to re-tool...