Overview Salomon was riding a string of ridiculously successful product introductions when the brand introduced its first ski in 1989. The monocoque shell was the big story, creating such a groundswell of demand that all the ski brands that came before had to re-tool...
As I’ve been telling you since I first ascending this pulpit, there is nothing you can do to help your skiing more than procuring a properly fit ski boot. There is no way to compensate for its absence, no alternative that makes the choice of boot immaterial. It is, in...
Every few years I take a deep dive into the women’s ski market, partly to re-visit the latest trends in the overall women’s field and partly to identify brands that have done the most to differentiate their women’s models from their unisex counterparts. This week’s...
What if you had the chance to start over with a clean slate, not with something as monumental as a relationship – normally too complex to even contemplate – but something with more definable behavioral boundaries, like a ski test card, to choose a random...
This week’s Revelation is an amalgam of important messages for any skiers looking for new skis and/or boots this year. Its recommendations are tilted in favor of the silver skier set, if only because one new product in particular is heaven-sent for this constituency....
