2026 Blizzard Brand Profile

2026 Blizzard Brand Profile

Overview  Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
2026 Dynastar Brand Profile

2026 Dynastar Brand Profile

Overview When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio.  Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always...

2026 Rossignol Boot Brand Profile

With the arrival six years ago of the Alltrack Elite LT and Pro LT – for Lightweight Touring – Rossi complemented its Speed (standard 2-piece shells) and Track (similar shells, but with a hike mode) collections by adding a new shell design made for the touring...

2026 Head Boot Brand Profile

Over most of Head’s storied history as a ski brand, lighter weight hasn’t exactly been top of mind. They’ve been better known for building battleships as opposed to skiffs. Two pivotal shifts, one global and one local, have made lightweight design a priority, if not...

2026 Lange Boot Brand Profile

Lange has traveled a long way as a brand without ever leaving home. The motherland for Lange lies between the boundaries indicated by the start and finish of a World Cup race. The plastic boot that truly revolutionized modern Alpine design, Lange long ago established...