2026 Nordica Boot Brand Profile

No other leather boot maker profited more from the transition to injected plastic shells than Nordica. During most of the 1970’s and 80’s, Nordica’s unit share of the world market was so dominant the only competition was for second place.  It responded to the surge in...
2026 Fischer Boot Brand Profile

2026 Fischer Boot Brand Profile

Fischer had a long and illustrious history as a ski maker before they decided to jump into the boot pool, despite said pool already being awash with brands.  The focus of their debut models was an abducted (toes-out) stance, a clever idea it slightly overcooked,...