Atomic 2016 Brand Profile

Ski makers at Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby imbued with a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of...

Blizzard 2016 Brand Profile

Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last factory...

Dynastar 2016 Brand Profile

When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always looking for...

2016 Dynastar

We’ve been saying since their inception that Dynastar’s flagship Cham models behave better without metal laminates than with, and given the construction found in the Cham 2.0 series, Dynastar seems to agree. Cham 2.0 addresses another critique we had about the first...

Elan 2016 Brand Profile

Regular visitors to realskiers are most likely aware that we haven’t covered Elan for a few seasons. It hasn’t been for lack of interest on the part of our membership, several of whom have voiced intense displeasure at our elision of Elan. The brand has been selling...