If you ever saw footage of early-1970’s mogul contests, you understand the expression, “linked recoveries.” This turn of phrase sums up my repeated attempts to capture coverage of the primary players in the 2021 women’s Alpine ski market.
Before we learned coronavirus wasn’t street jargon for overindulging in imported beer, I had a plan in place. I’d paid handsomely to have my test card app refreshed just in time for the major western trade fairs at Mammoth Mountain, CA and Snow Basin, UT, which convened on overlapping dates.
When the ski world skidded to a stop last March, the Realskiers.com database had already logged hundreds of digital test cards, a very promising start to what turned out to be a dismal season. There was just enough data to separate wheat from chaff, a winnowing process that revealed the top 70 unisex models spread across the four most popular genres: Frontside, All-Mountain East, All-Mountain West and Big Mountain.
It seems like ages ago, but it was only Friday, March 13 that I skied Mt. Rose for the last time. I left the mountain that day brimming with blind optimism. My plans to recruit veteran instructors to rotate through some twenty-five 2021 women’s models were taking shape. I took a few test laps under sunny skies and headed back to Reno confident that I had my bases covered.
