It isn’t often that a seismic cultural shift can be traced to a single, defining moment, and even more rare that this historic tremor should issue from the world of skiing. Yet on October 16, 1988, a former U.S. National Ballet Champion and heretofore little known...
Last week I outlined the backstory behind the creation of Tecnica’s Mach 1 collection, a fairly straightforward chronology of how a panel of bootfitters exerted a major influence on product development that continues to this day. The code name for the project is...
If the title of this 2-part article sounds about as exciting as a paint chip, it’s because that’s what it stands for, a Pantone color code. This is the tale of how such an unassuming moniker became a rallying cry that inspired a remarkably swift brand resurrection....
[After writing Snowbird Secrets, I composed a series of meditations that attempted to dissect its origins. On Genius is from this series. I realize its relevance to skiing is oblique; I offer it here to keep your minds engaged while I research a few of the technical...
Reflections on the Product Lifecycle I recently had occasion to re-enter every one of the 240 ski reviews I penned prior to the 2015/16 ski season, in order to clean up the review archives maintained in Realskiers’ members’ site. It surprised me how ancient the model...
