Feet Don’t Lie

Feet Don’t Lie

With every new ski season, I’m treated to a parade of pedal extremities, a fresh flotilla of feet, a bonanza of bony protuberances and collapsed arches. That’s right, I actually look forward to the next lost soul who has found his or her way to my boot bench. I want...
How Not to Buy Ski Boots

How Not to Buy Ski Boots

  Of all the nefarious practices in our little business, none is more inimical than a consumer shopping a website for price while extracting the vitally important technical expertise from a talented bootfitter.  It’s like eating a five-star meal, then...
Is 3D Imaging a Fad or the Future?

Is 3D Imaging a Fad or the Future?

Any serious attempt at bootfitting begins with an assessment of the customer’s feet and lower legs. This appraisal can be as superficial as measuring each foot for length or as detailed as a complete skier profile accompanied by a few basic biomechanical evaluations.

Better bootfitters gather further information from a litany of details that lie outside the scope of the usual foot-measuring device, such as a Brannock. The veteran bootfitter watches how the customer walks, sits and assumes a skiing position, for starters. The savvy fitter can even spot limb-length differences and redistribute pressure around the foot in places no measuring stick can quantify.

If this sounds like a pretty sophisticated skill set, well, it is. Yet many, if not most, prospective boot buyers approach the bootfitting exercise with the same enthusiasm they usually reserve for a root canal. Suspicions are often confirmed when the first boot proffered seems crazily short. Even the most knowledgeable fitter is obliged to re-establish his/her credibility just to move the bootfit process pass square one.

Shell Games

Shell Games

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