2021 K2 Brand Profile K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski....
Among elite consumer products, it’s hard to imagine a more hard-luck case than that of race skis in America. A mere 25 years ago, if you had any pretensions at all of being an expert they were the only game in town. Now they’re not even considered in the discussion...
Among elite consumer products, it’s hard to imagine a more hard-luck case than that of race skis in America. A mere 25 years ago, if you had any pretensions at all of being an expert they were the only game in town. Now they’re not even considered in the discussion of...
Technical skis are invariably high performance, hard-snow carving models that have race ski properties and similar dimensions yet aren’t actually intended as gate skis but as hard snow toys for people who probably had race training in the misty past. In today’s...
There are no women’s race skis made for consumers, only unisex skis in shorter lengths. Thus has it ever been so. If you calculated all the varieties of race models already being built at great expense by the brands committed to the category, you’d understand why...
