When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always looking for...
No other brand in our sport owes as much to the records and legacy of single athlete as Elan. The athlete, of course, is the incomparable Ingemar Stenmark, winner of 86 World Cup wins, all on Elan. There would be no second act on the World Cup for Elan après Ingemar,...
If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control is the driving force in the corporate culture, a comforting thought for a brand that also makes components for aircraft....
Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse construction...
K2 once reigned over the US market for so long its leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s are easy to ski. Regardless of your skill level, your terrain...
