K2 once reigned over the US market for so long its leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s are easy to ski. Regardless of your skill level, your terrain...
Line has come a long way in its brief history without ever straying very far from home. We can’t think of another well-distributed ski brand that began life making handmade skiboards, which in case you’ve forgotten, were the super-shorties barely long enough to...
Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had endured a...
Every mainstream ski brand can trace its roots to a founder, a visionary who nursed a fledgling idea to life. If we’re aware of a brand’s history (a big if), we’ll associate the brand’s formative years with the sepia-toned photos of its first factory. But new brands...
For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. It built a race department that was the envy of all, with stars like Alberto Tomba and what...
