The Best Skis of 2020

The Best Skis of 2020

In years of yore, I would use this space to promote the models that I personally preferred in each unisex genre. (Women’s views prevailed in the domain of the fairer sex.) This year I saw no reason to deviate from the wisdom of my beloved test team, who unerringly...
The Movie in Your Mind

The Movie in Your Mind

A pivotal moment in any ski or boot sale comes when the customer provides a thumbnail portrait of his or her abilities and ambitions. This self-appraisal determines the direction the salesperson is going to take to zero in on the customer’s perfect ski (or boot). The...
Why Another Buyer’s Guide?

Why Another Buyer’s Guide?

Yesterday morning the 2019 Masterfit Buyer’s Guide was posted on digital platforms across the Internet. A collaboration between Masterfit and Realskiers, the Masterfit Buyer’s Guide blends the instant availability of a digital publication with the sort of in-depth...
Your Next Ski, Revisited

Your Next Ski, Revisited

For several seasons we’ve been advising women who want the ideal all-purpose ski to focus their search on the category we call All-Mountain East (AME). It’s time we applied the same advice to men. Here’s why. Skis in the AME genre measure between 85mm and 94mm at the...
The Skis of the Year, 2018

The Skis of the Year, 2018

Ski testing isn’t rocket science. In fact, it’s not any kind of science. It’s a small mountain of subjective opinions from a statistically insignificant population of skiers. Picking any single one as superior to all others in the game is a fun exercise disconnected...