Suppose you’ve decided that this is the year you’re finally going to spring for new skis. Let’s add to this scenario the likelihood that you’d prefer to get a good deal on your prospective purchase. To help guide you through the thicket of decisions in front of you,...
A scant three seasons ago, there wasn’t a single alpine boot adorned with the now-familiar BOA® dial. As the 2026 season commences, there isn’t an alpine boot brand that doesn’t deploy a BOA® cable retention system in at least one product across a broad swath of its...
“Nobody knows anything.” This pithy epigram by the celebrated screenwriter William Goldman was aimed at the movie-making biz, but it is equally applicable to a ski trade trying to adapt to the exigencies of a market battered and bruised by sudden shifts in tariffs. ...
It’s been a rough first half of the ski season. The 24/25 season began with a whimper, not a bang, when most major ski brands belatedly realized their sales targets were unattainable. Unsold skis were clogging the supplier-to-retailer pipeline; even shiny new models...
Today’s Revelation has been several weeks in the making. In the course of researching it, I’ve unearthed several disturbing trends that are tearing at the fabric of our sport: Some equipment suppliers are recklessly jamming their over-production into the market,...
