This Revelation should have been titled, “Price Isn’t the Primary Criterion Anymore,” but that’s not as catchy as “Price Is No Object.” Apologies for any attendant confusion. As consumers, we are trained to shop for the lowest price. The unfettered free-for-all that...
Earlier this year, I alerted by Dear Readers and Listeners that online advice was about to go from merely shoddy to downright malicious. (See ChatGPT AI Has Ski Patter Down Cold in the Revelations archive on Realskiers.com.) This week, I decided to check in on how...
My central message this week is so primordial, so foundational, that it applies to every skier and every shop that hopes to serve them: boots matter most. Anyone remotely interested in skiing safely and comfortably should spend the time and resources to be properly...
Why, I do it for you, my Dear Readers and Dear Listeners, so that you might find refuge in the miasma of misinformation that is the Internet, an oasis where experience, knowledge and some measure of sanity prevail. Once upon a time, the mavens of ski media cared...
The ski gear season that lies just ahead of us will, at least superficially, look a lot like the season that just concluded. As I alerted my Dear Readers at this time last year in The Golden Age of Incrementalism, the pace of new ski development is slowing to a trot....
