So You Want to Test Skis?

So You Want to Test Skis?

Everybody loves to demo new skis. When most skiers try out a new model, they just go skiing and see if they like it. They may lack the vocabulary to describe precisely what they prefer and what they loathe, but they can easily distinguish between being happy and being...
Flipping the Pyramid

Flipping the Pyramid

When I was cutting my teeth in the ski trade in the late ‘70’s, the market was built like a classic pyramid: the broad base was composed of a large population of entry-level skis, sold mostly in packages; the next level of intermediate/advanced products didn’t add up...
Reading the Tea Leaves of 2018

Reading the Tea Leaves of 2018

The ski trade is on such a wacky sell-in cycle that our regional ski rep association wrapped up their first trade show of 2017 yesterday, displaying 2017/18 product just as the current year has crested the holiday season and settled into the heart of winter. The...
On Roundness

On Roundness

In the White World of the mountains, every line is a curve. The innocents who proudly announce that they straight-lined such-and-such a slope fail to observe that every inch of their descent described an arc through space. (Through time as well, but let’s not...
Many Davids vs. Few Goliaths

Many Davids vs. Few Goliaths

Several times a month I receive brief but impassioned pleas to cover a small-batch ski maker who has won the heart of an apostle who hopes to inspire a similar fervor in others. My explanation for why their prayer for coverage in Realskiers is likely to go unanswered...