Nordica 2017 Ski Brand Profile

OVERVIEW Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility.   Prior to this happy development, Nordica skis had...

Line 2017 Ski Brand Profile

OVERVIEW Line has come a long way in its brief history without ever straying very far from home. We can’t think of another well-distributed ski brand that began life making handmade skiboards, which in case you’ve forgotten, were the super-shorties barely long enough...

Stockli 2017 Ski Brand Profile

OVERVIEW Our spider sense tingles when we hear the term “handmade” applied to skis, as the implication is that such slats will receive extraordinary care in manufacture no mass-produced ski can hope to receive. One reason we look sideways at the “handmade” adjective...

Kastle 2017 Ski Brand Profile

OVERVIEW Today’s Kästle has adopted one of skiing’s venerable names, but behaviorally the skis they are crafting in the present share zero DNA with the skis the brand made in the past. We know whereof we speak because we skied the Austrian Kästles of thirty years ago...

Volkl 2017 Ski Brand Profile

OVERVIEW  Völkl didn’t actually invent the concept of quality control, but denizens of our little corner of the universe can be forgiven for thinking so. They set the standard for base finish for so long, if someone gave a trophy for the best QC they’d have to name it...