2023 Atomic Boot Brand Profile It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched some 15 years ago. Called Hawx, its unique feature was vent-like creases on both...
2023 Dalbello Boot Brand Profile No other boot brand has done more with the 3-piece, external-tongue shell design than Dalbello. Dalbello didn’t just copy the Raichle design they adopted; they improved on it. They optimized its...
2023 K2 Boot Brand Profile When K2 waltzed into the boot market roughly a decade ago, part of the story heralding its arrival was that its team required only 18 months to create a better boot line. There was a whiff of hubris to the claim, as if the marketing...
2023 Lange Boot Brand Profile Lange has traveled a long way as a brand without ever leaving home. The motherland for Lange lies between the boundaries indicated by the start and finish of a World Cup race. The plastic boot that truly revolutionized modern...
2023 Salomon Boot Brand Profile I was one of the many midwives who attended at the birth of the Salomon boot in 1979. I translated Salomon’s encyclopedic Boot Bible into English and later condensed parts of it into one of the first bootfitting manuals. I trained the...
