Remember the full ski racks of this fall? That was before every man, woman and child in America decided this was the season to get re-equipped. If you need new gear, you’d best hurry up and get it before it’s gone. Attention Shoppers! Please be advised that...
Scot Schmidt blasting off in Greg Stump’s classic film, Blizzard of Aahhh’s. Photo courtesy of Rod Walker. I first became aware of Greg Stump when Salomon North America’s Director of Marketing, Steve Meineke, and Competition Services’ longstanding...
Jackson in action on the front lines at Bobo’s in Reno, NV. For seven of the last ten days I’ve been perched on a stool, staring at a cross-section of American skier’s feet. During what is often a 90-minute counseling session, the owners of said feet pour their...
With every new ski season, I’m treated to a parade of pedal extremities, a fresh flotilla of feet, a bonanza of bony protuberances and collapsed arches. That’s right, I actually look forward to the next lost soul who has found his or her way to my boot bench. I want...
We did it. Against long odds, we, the community of American Alpine skiers, pulled off a very respectable version of a ski season in the first few months of 2021. Wherever local restrictions allowed lift-assisted skiing, we not only showed up, we behaved. I don’t want...
