Roughly a decade ago, Tecnica was at a point in its evolution where it had to change. The brand still had market mojo, but the line was due for an upgrade. Once a brand decides it needs new molds, all ideas are on the table until eliminated in the R&D cage match...
I was one of the many midwives who attended at the birth of the Salomon boot in 1979. I translated Salomon’s encyclopedic Boot Bible into English and later condensed parts of it into one of the first bootfitting manuals. I trained the North American field force,...
No other boot brand has done more with the 3-piece, external-tongue shell design than Dalbello. Dalbello didn’t just copy the Raichle design they adopted; they improved on it. They optimized its performance properties by playing up its strengths: a stout spine and...
Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to...
Overview Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had...
