2026 Head Brand Profile

2026 Head Brand Profile

Overview  Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski.  Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul.  Head’s wheelhouse...
Is Skiing Getting Better or Worse?

Is Skiing Getting Better or Worse?

As we grow older, events of the misty past take on a warm, pastel glow that suffuses our memories with a charm that seems notably lacking in the present. Part of our sanity- preservation wiring gives us the ability to edit our past so the best moments loom large and...
What My Murky Crystal Ball Reveals

What My Murky Crystal Ball Reveals

As I pen this piece in the middle of February, 2024, the outlines of the 2025 American ski market are coming into ever sharper focus.  Every important brand has not only pitched its next collection to its retail partners, most initial orders have already been written,...
Better Write than Wrong

Better Write than Wrong

Of all the many splendid reasons for becoming a Realskiers.com subscriber, none is more unique – nor more valuable – than the opportunity membership confers to contact me directly with your queries. There are no forms to fill out, no arcane methodology to...