Nordica 2020 Boot Brand Profile

No other leather boot maker profited more from the transition to injected plastic shells than Nordica. During most of the 1970’s and 80’s, Nordica’s unit share of the world market was so dominant the only competition was for second place. It responded to the surge in...

Salomon 2020 Boot Brand Profile

I was one of the many midwives who attended at the birth of the Salomon boot in 1979. I translated Salomon’s encyclopedic Boot Bible into English and later condensed parts of it into one of the first boot fitting manuals. I trained the North American field force,...

Rossignol 2020 Boot Brand Profile

With the arrival last season of the Alltrack Elite LT and Pro LT – for Lightweight Touring – Rossi completed its Speed (standard 2-piece shells) and Track (similar shells, but with a hike mode) collections by adding a new shell design made for the touring market. The...

Fischer 2020 Boot Brand Profile

Fischer had a long and illustrious history as a ski maker before they decided to jump into the boot pool, despite said pool already being awash with brands. The focus of their debut models was an abducted (toes-out) stance, a clever idea it slightly overcooked,...