by Jackson Hogen | Aug 16, 2019
Having just renovated its all-terrain Vantage series, Atomic turned its attention this year to extending the dominance of its Redster race skis and bolstering its position in the Frontside genre. Both of Atomic’s magnificent Non-FIS Race models, the Redster S9 and G9,...
by Jackson Hogen | Aug 16, 2019
Overview Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
by Jackson Hogen | Aug 16, 2019
Whenever a brand launches a model series that succeeds commercially beyond any and all expectations, the natural tendency is to stretch the collection in as many directions as it can possibly go. The danger is that you’ll cannibalize your own line more than you’ll cut...
by Jackson Hogen | Aug 16, 2019
Overview When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always...
by Jackson Hogen | Aug 16, 2019
While almost all of Dynastar’s collection returned intact, the one notable exception is right on top of a current trend. It’s the Speed Zone 4X4 82 Pro, part of an expanding number of 82mm-waisted models that aren’t your typical Frontside skis with an obsession for...
by Jackson Hogen | Aug 16, 2019
Overview No other brand in our sport owes as much to the records and legacy of a single athlete as Elan. The athlete, of course, is the incomparable Ingemar Stenmark, winner of 86 World Cup races, all on Elan. There would be no second act on the World Cup for Elan...
