Fischer 2017 Boot Brand Profile

2017 Brand Profile Fischer had a long and illustrious history as a ski maker before they decided to jump into the boot pool, despite said pool already being awash with brands. The focus of their debut models was an abducted (toes-out) stance, a clever idea they...

Atomic 2017 Boot Brand Profile

2017 Brand Profile When Atomic’s parent company, Amer Sports, acquired Salomon from adidas, it forged a perfect marriage of skiing nobility. Salomon would benefit from Atomic’s acknowledged artisanship in race skis and Atomic would gain instant access to much better...