2017 Brand Profile Fischer had a long and illustrious history as a ski maker before they decided to jump into the boot pool, despite said pool already being awash with brands. The focus of their debut models was an abducted (toes-out) stance, a clever idea they...
2017 Brand Profile When Atomic’s parent company, Amer Sports, acquired Salomon from adidas, it forged a perfect marriage of skiing nobility. Salomon would benefit from Atomic’s acknowledged artisanship in race skis and Atomic would gain instant access to much better...
OVERVIEW If one were to distill Fischer’s essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control is the driving force in the corporate culture, a comforting thought for a brand that also makes components for...
OVERVIEW Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...
OVERVIEW Until recently, K2 reigned over the US market for so long its leadership had practically become a cliché. The keys to their sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s are easy to ski. Regardless of your...
OVERVIEW Today’s Kästle has adopted one of skiing’s venerable names, but behaviorally the skis they are crafting in the present share zero DNA with the skis the brand made in the past. We know whereof we speak because we skied the Austrian Kästles of thirty years ago...
