by Jackson Hogen | Aug 16, 2019
Vertical Metal Technology may prove to be the tipping point that puts Liberty into the big time; it’s certainly the focus of the brand’s immediate evolution from an off-trail-only collection to something closer to a full service provider. To secure last season’s gains...
by Jackson Hogen | Aug 16, 2019
Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski. Regardless of your...
by Jackson Hogen | Aug 16, 2019
Overview Line has come a long way in its brief history without ever straying very far from home. We can’t think of another well-distributed ski brand that began life making handmade skiboards, which in case you’ve forgotten, were the super-shorties barely long enough...
by Jackson Hogen | Aug 16, 2019
Line lives under the same corporate tent as K2, who tends to siphon off most of the R&D dough, leaving a smaller kitty for Line to play with. Its core collections tend to stay intact and subject only to subtle revisions when upgrades are in order. So it’s...
by Jackson Hogen | Aug 16, 2019
Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had endured a...
by Jackson Hogen | Aug 16, 2019
Nordica keeps on finding openings in its line where it can insert yet another Enforcer. This year, they’ve outdone themselves, tacking the Enforcer 88 onto the narrow end of the width spectrum and tucking the Enforcer 104 Free in between the 100 and 110 Free. The gut...
