Head Brand Profile

Head Brand Profile

Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski.  Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul.  Head’s wheelhouse...
Fischer Brand Profile

Fischer Brand Profile

Overview If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed.   Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...
Dynastar Brand Profile

Dynastar Brand Profile

Overview When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio.  Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always...
Blizzard Brand Profile

Blizzard Brand Profile

Overview Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
Atomic Brand Profile

Atomic Brand Profile

Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles.  They’ve been very good at meeting expectations, delivering a horde of gold to...

2021 Blizzard Season

For the past few seasons, Blizzard has faced the enviable task of improving on excellence, specifically how to keep its franchise Flipcore collection firing on all cylinders. Last year, it extended the brand-within-a-brand franchise down to the 82mm-waisted Brahma 82,...