by Webmaster | Jul 13, 2016
Ten years ago, a ragtag bunch of self-described ski bums from Australia, Canada, England and America who had traveled the IFSA circuit together formed The Faction Collective in Verbier, Switzerland. As freeride competitors, they were dissatisfied with the tools at...
by Webmaster | Jul 13, 2016
When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always looking for...
by Webmaster | Jul 13, 2016
Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last factory...
by Webmaster | Jul 13, 2016
Founded eleven years ago by disgruntled freeride competitors from Chamonix, Camille Jaccoux and Bruno Compagnet, Black Crows is making a push to expand its toehold in the American market. The two friends demoed every attempt at a Big Mountain ski then extant, culling...
by Webmaster | Jul 13, 2016
Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to Austrian...
