Yesterday, I vacuumed my lawn. In the interests of full disclosure, “lawn” is too glorious a term for the stray bits...
Snow Can’t Get Here Soon Enough
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Revelations
A Real Skier’s Holiday Gift-Giving Guide
It’s my understanding that a great many of my fellow citizens do their gift shopping well in advance of the due date....
The Glitch in the System
For three picture-perfect days last week I put 27 new and returning 20/21 models through their paces under azure skies...
Who Needs New Ski Prep?
I could make this Revelation stunningly short and simply say, “everyone,” but that would leave unanswered a few...
Test Time!
Now is the winter of my content. This twisted turn on a famous line contains two meanings. Now is the moment when my...
An Embarrassment of Riches
This Revelation will post the day before the 2020 SIA/OR show opens in Denver. To mark the occasion, our motif of the...
It Wouldn’t Hurt to Take a Lesson
It’s my business to sell the promise that a new pair of skis will bring joy and a sense of completion that life would...
Coping with Success
Blizzard could not possibly have foreseen how a funky collection of freeride skis, curiously named after rodeo bulls,...
The Big Squeeze: Why it Pays to Understand the Brand
We live in difficult times. I’m not referring to the messes mankind is making on every macro level, but the state of...
The Making of a Skier, Part VII: The Snow Country Years
I quit my dream job because of a dream. I was staying at the Hotel Lenado in Aspen, escorted by my lovely bride...
The Dropout’s Guide to Skiing
During ski season I work a few days almost every week fitting boots at Bobo’s, which affords me the opportunity to...