Revelations

Checking in on the 2024 Women’s Market

Every few years I take a deep dive into the women’s ski market, partly to re-visit the latest trends in the overall women’s field and partly to identify brands that have done the most to differentiate their women’s models from their unisex counterparts. This week’s...
Shell Games

Shell Games

The September 6, 2016 Revelation is titled, “Two Numbers to Know.” In it I explain that boot suppliers have helpfully...

read more
Mixed Media Messages

Mixed Media Messages

Regular readers of my Revelations know that my primary communication vehicle is the printed word, which I try to...

read more
Origin Story

Origin Story

On March 13, 2009, I died. As the astute reader will instantly sense, something is not quite right about that...

read more
The Winter Divas

The Winter Divas

This is a story about community and the unique role that specialty ski shops play in helping to knit the family of...

read more
The Movie in Your Mind

The Movie in Your Mind

A pivotal moment in any ski or boot sale comes when the customer provides a thumbnail portrait of his or her abilities...

read more