Revelations

At Our Wit’s End: A Sucker’s Guide to Revenue Sharing Models

*By "Special Offer," we mean "Obsequious Solicitation." It’s not like we haven’t tried. In our tireless efforts to increase our gross receipts, we’ve resorted to double-billing, even triple-billing, but our over-educated readership must employ a small army of highly...
Shell Games

Shell Games

The September 6, 2016 Revelation is titled, “Two Numbers to Know.” In it I explain that boot suppliers have helpfully...

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Mixed Media Messages

Mixed Media Messages

Regular readers of my Revelations know that my primary communication vehicle is the printed word, which I try to...

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Origin Story

Origin Story

On March 13, 2009, I died. As the astute reader will instantly sense, something is not quite right about that...

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The Winter Divas

The Winter Divas

This is a story about community and the unique role that specialty ski shops play in helping to knit the family of...

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The Movie in Your Mind

The Movie in Your Mind

A pivotal moment in any ski or boot sale comes when the customer provides a thumbnail portrait of his or her abilities...

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