Revelations

What My Murky Crystal Ball Reveals

As I pen this piece in the middle of February, 2024, the outlines of the 2025 American ski market are coming into ever sharper focus.  Every important brand has not only pitched its next collection to its retail partners, most initial orders have already been written,...
On Anticipation

On Anticipation

[With the ski season looming just over the time horizon, the communal anticipation of skiers everywhere begins its...

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Deceptively Fast

Deceptively Fast

I can already feel the headwinds of protest this pensée is likely to engender, so to mitigate their ferocity, allow me...

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Not Dead Yet!

Not Dead Yet!

A scene from the timeless classic Monty Python and the Holy Grail immortalized this mild protest from an unfortunate...

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What You Pay For

What You Pay For

A great new ski is going to set you back $600 - $700, and you haven’t yet paid for bindings, mounting and testing,...

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Where We Stand

Where We Stand

We live in turbulent times. While it’s silly to compare the tribulations of the ski trade to the powerful tides...

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