Wherever there’s snow on the ground, the frenzy has started. Last season, the U.S. ski market hit high-water marks in...
Skier, Know Thy Feet
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Revelations
Enlightened Self-Interest Explained
One of the principal benefits of membership in Realskiers.com is the right to correspond with yours truly one-on-one,...
Your Boots Aren’t All That Need to Be Fit
Eventually, all skiers learn the importance of getting their boots properly fit. It may take more than a season...
The Big Picture
We've spent the last three weeks devoted to the nuts and bolts of our trade, gorging on new product information and...
Is America Over-Heating?
No doubt about it, heat molding has become a wildly popular feature wherever alpine ski boots are sold. Lightly...
Fat Isn’t Good For You
I’m not normally a crusader against fat, or any other form of self-indulgence for that matter. My bona fides as a bon...
A Nation of Dreamers
In last week’s Revelation, I wrote about the typical exchange between a prospective ski buyer and a shop salesperson....
The Most Important Question Salespeople Never Ask
Any ski salesperson worth his or her salt is going to ask a few standard questions in order to properly match the...
Helpful Fictions
These numbers mean something... but not enough to find the right boot online. In one of our first blog posts of last...
The Fallacy of Meter-Radius Measurements
Back in the mid-1990’s, when carving skis were first embraced as skiing’s next Savior, I used to argue vehemently with...
Our Dystopian Future
It’s a staple of science fiction that life in the future will be even more of a mess than it is today. Two of this...