You can’t go home again.
The past is another country.
Nothing lasts forever.
There must be 1,000 such homilies that share the same, sorrowful observation. No matter what we cherish about the past, it ain’t coming back.
I’ve spent decades refining the peculiar craft of capturing a ski’s on-snow personality, only to see the entire enterprise evaporate in a cloud of indifference. The apogee of these endeavors lasted for only five years, during which time, with the blessing and budgets of the New York Times Magazine Group, I assembled the largest cast of world-class talents ever convened for such a purpose, and put them to work for three solid weeks. Whatever remains of on-snow testing today runs for 2-to-5 days, tops.
Before I start swinging this verbal wrecking ball in ever wider arcs, permit me to better define the boundaries of my umbrage. No contingent of recreational skiers is better served than those who travel uphill under their own power. If you hike to ski, you not only have more equipment choices than seem sensible, but you have passionate and well-informed editors who enlist the aid of an armada of in-it-for-life testers who talk eye-to-eye with their readers. Thanks to the efforts of Freeskier, the Pipe-and-Park contingent also have a toes-in-the-snow publication that caters to the unique requirements of those who take to the air upside-down and backwards.
But for the downhill-facing, lift-assisted skier, the number of trustworthy sources is perilously close to zero. I gather through the grapevine that Outside aims to improve its ski review content, but this is the same outfit that fired Mike Rogan in the not-so-distant past, an act of such rank stupidity it will take years of diligent reporting to live it down. That Rogan is back testing for Outside is more testament to his exceptional talent and well-mannered temperament than it is a validation of the new regime’s reportorial talents.
If you want to read how we at Realskiers.com went about the business of categorizing and rating every important Alpine ski model for sale in North America, I’ve retained a detailed description of our methodology in the Gear Guide housed on the home page. Ski reviews dating back to 2016 are still ensconced in our Archives for the edification of our paid subscribers (still only $24.95 for new members and a mere $19.95 to renew).
I’ve augmented the text of the revised Gear Guide with a few bits that weren’t part of Realskiers’ original copy, most notably a current test card. The latest test card differs from the original incarnation in a couple of important ways: I’ve fiddled with the test criteria in an effort to be clearer about just what behavior the tester is rating, and the “card” isn’t recorded on paper, but logged into a Google app. The biggest difference between the era of the paper card and the current cyber card isn’t in the contents, but the number of submissions each season. (Read A Dearth of Data here.) We used to get thousands of cards; now we hardly get any unless I instigate the testing. But being prepared to test and actual testing are two different beasts; to achieve the ultimate goal of ranking skis according to merit requires not just skis; it also requires skiers, and that’s where the current market conditions torpedo the entire enterprise.
So why am I retaining a detailed explanation of a system that no longer works? Because I’ve learned from my thousands of Dear Readers that they regularly visit our Archives, where we’ve stored every ski review I’ve penned since 2016. (The Archives used to reach back into the aughties, but the older reviews proved to be a playground for cyber creeps looking for vulnerabilities they could exploit, so they had to be euthanized.) There are also some bits in the introductory text that are still relevant, such as How to Demo and how to interpret the icons that are scattered throughout the archived reviews.
But model-by-model, long-form ski reviews are as dead as disco. What remains in their stead are detailed Brand Profiles that put the current model families in context, helping skiers winnow through a ski market that is over-stuffed with options. The final hurdle in the model selection process is determining which ski has the optimum amalgam of traits that fits with where and how you ski. I can help you, Dear Reader, find the ski of your dreams, or at the very least concoct a hit list of skis to demo. Member Consultation privileges are unquestionably the most unique and valuable service provided by Realskiers.com. I look forward to hearing from you.
As you ponder what pithy problems you would like to plumb, take a moment to contemplate the many splendors Realskiers.com provides:
- Ski Brand Profiles, including coverage of the current market
- Boot Brand Profiles (2026 content to post in September)
- Best Boots from the Masterfit Boot Test (links to Masterfit current analysis)
- Revelation Archives (over 300 entries on the members’ site, categorized by subject matter)
- Jackson’s List of the most worthy specialty ski shops in America
- The Returning Skier’s Handbook, a primer for the lapsed skier
- The Library of Podcasts from Realskiers with Jackson Hogen
Realskiers.com is essentially a Master Class in the recent evolution of the U.S. ski market. The insights that are routine in Realskiers’ content can’t be found anywhere else in the current crop of ski media. If you like what you see here, please consider becoming a Realskiers’ subscriber, still only $24.95 for new enlistees, and $19.95 for returning veterans.
If you’re thinking of buying new gear this year, a Realskiers subscription isn’t a luxury; it’s a necessity. One receives the best advice from those most qualified to provide it, and no one else in ski journalism can match my credentials and track record. I hope you’ll become a Realskiers subscriber and subsequently benefit from my counsel. It’s what I’m here for.
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Is 3D Imaging a Fad or the Future?
Any serious attempt at bootfitting begins with an assessment of the customer’s feet and lower legs. This appraisal can be as superficial as measuring each foot for length or as detailed as a complete skier profile accompanied by a few basic biomechanical evaluations.
Better bootfitters gather further information from a litany of details that lie outside the scope of the usual foot-measuring device, such as a Brannock. The veteran bootfitter watches how the customer walks, sits and assumes a skiing position, for starters. The savvy fitter can even spot limb-length differences and redistribute pressure around the foot in places no measuring stick can quantify.
If this sounds like a pretty sophisticated skill set, well, it is. Yet many, if not most, prospective boot buyers approach the bootfitting exercise with the same enthusiasm they usually reserve for a root canal. Suspicions are often confirmed when the first boot proffered seems crazily short. Even the most knowledgeable fitter is obliged to re-establish his/her credibility just to move the bootfit process pass square one.
Of Podcasts, Archives & Revelations
According to my tight-knit circle of advisors, idolaters, sycophants and astrologers, I was made for this medium.
Of course, any garden-variety sycophant will whisper words of inspirational twaddle, but the faint note of sincerity I detect in the smarm-storm of platitudes meant to buck me up has proven sufficient to spur me to action. I quickly acquired a very professional looking microphone and a pop filter to knock down my fierce sibilants. To preserve my objectivity, I opted not to take any lessons, follow any tutorials or otherwise prepare myself for this venture. By the powers vested in me as the Pontiff of Powder, I declare myself to be, now and forever after, a podcaster.
I’ll give you a moment to recover.
The Making of a Skier, Chapter XI: Desperate Measures
When Head humanely, if rather brusquely, terminated my tenure in 2001, the ski business in the U.S. was already facing stiff headwinds, a brewing storm that would turn into a full-on debacle when 9/11 disrupted all commerce. I became unemployed just in time for the job market to implode.
I don’t handle inactivity well. I started writing a very long, very dreadful novel, composed a handful of scripts for Warren Miller – and later, Jeremy Bloom – to recite and scribbled batches of brochure copy and white papers for industries as diverse as accounting software, instrumented football helmets that registered concussions and risk assessment based on location.
The pickings were slim, but they wouldn’t have amounted to anything at all were it not for a little help from my friends. Andy Bigford, who I’d worked with at Snow Country, hired me for the Warren Miller gig. A college chum kindly engaged me to write white papers on accounting fraud. But it was Dave Bertoni, an erstwhile colleague from Salomon days, who joined me in creating Desperate Measures: A Training Method for Selling Technical Products at Retail.
