It’s unlikely that Atomic management foresaw just how much it’s boot brand would come to depend on a modest line of recreational boots it launched eleven years ago. Called Hawx, its unique feature was vent-like creases on both sides of the forefoot, perceived as a fit...
Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to Austrian...
No other brand introduced as many new models for 2019 as Atomic, and only a couple can point to any new technology, much less one deployed over so many waist widths and price points. In Atomic’s case, the new tech is called Prolite, a minimalist design in keeping with...
Most men’s Frontside models are made for Power skiers who like to pitch their edges at a high angle and drive through the turn. That sounds like a lot of work to the Vantage X 80 CTi, a mellow ski with a penchant for short turns. You wouldn’t expect an Austrian ski...
The new Atomic Vantage 90 Ti is built on a minimalist frame called Prolite that works hard to keep the weight off. Noticeably lightweight both in the hand and on the foot, it feels more agile than its 18.m sidecut radius (@176cm) implies, with a particular facility...
