by Jackson Hogen | Aug 9, 2021
2022 Tecnica Boot Brand Profile A decade ago, Tecnica was at a point in its evolution where it had to change. The brand still had market mojo, but the line was due for an upgrade. Once a brand decides it needs new molds, all ideas are on...
by Jackson Hogen | Aug 30, 2020
2021 Tecnica Boot Brand Profile Eight years ago, Tecnica was at a point in its evolution where it had to change. The brand still had market mojo, but the line was due for an upgrade. Once a brand decides it needs new molds, all ideas are on...
by Jackson Hogen | Aug 12, 2020
Eight years ago, Tecnica was at a point in its evolution where it had to change. The brand still had market mojo, but the line was due for an upgrade. Once a brand decides it needs new molds, all ideas are on the table until eliminated in the R&D cage match that...
by Jackson Hogen | Jul 30, 2020
by Jackson Hogen | Jul 30, 2020
