Tecnica 2022 Boot Brand Profile

2022 Tecnica Boot Brand Profile         A decade ago, Tecnica was at a point in its evolution where it had to change. The brand still had market mojo, but the line was due for an upgrade. Once a brand decides it needs new molds, all ideas are on...

2021 Tecnica Boot Brand Profile

2021 Tecnica Boot Brand Profile         Eight years ago, Tecnica was at a point in its evolution where it had to change. The brand still had market mojo, but the line was due for an upgrade. Once a brand decides it needs new molds, all ideas are on...
Tecnica 2021 Boot Brand Profile

Tecnica 2021 Boot Brand Profile

Eight years ago, Tecnica was at a point in its evolution where it had to change. The brand still had market mojo, but the line was due for an upgrade. Once a brand decides it needs new molds, all ideas are on the table until eliminated in the R&D cage match that...