2016 Nordica Nordica 2016
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Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production to their new, refurbished facility. Prior to this happy development, Nordica skis had endured a checkered history. It began when the self-important sweater-maker Benetton owned Nordica—an investment they would come […]