Twenty-five years ago, Jason Levinthal began making skiboards, skis just long enough to make room for a primitive, non-releasable binding. Because they were first, foremost and forever about tricks, they had curled-up tips at both ends. It wasn’t long before Jason graduated to making full-length twin-tips, which attracted the attention of kids who wanted to take skiing in a new direction. Little by little, Line infiltrated the mass market, not by adopting its rules, but by being change agents who would help redefine the sport. Just how high Line has climbed in market share is hard to say since online sales bypass monitored retailing, but it’s safe to assume Line has been the most successful start-up since its inception. Because the kids who continue to be its principal patrons are all about breaking the rules and taking the party to the slopes, its communications focus on fat, smeary powder skis and terrain-park twins. But Line might not have made it to 25 if it hadn’t been for skiers over 40. For several seasons it cultivated quite a following for its Prophet series, all-mountain tools with an oddly trimmed topsheet of metal that gave them power that a lightweight skier could engage. This same principle is what helps the Supernatural 92 strike a balance between Power and Finesse properties that tilts slightly towards the latter because of its off-trail personality.
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