OVERVIEW Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...
OVERVIEW Until recently, K2 reigned over the US market for so long its leadership had practically become a cliché. The keys to their sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s are easy to ski. Regardless of your...
OVERVIEW Today’s Kästle has adopted one of skiing’s venerable names, but behaviorally the skis they are crafting in the present share zero DNA with the skis the brand made in the past. We know whereof we speak because we skied the Austrian Kästles of thirty years ago...
OVERVIEW Line has come a long way in its brief history without ever straying very far from home. We can’t think of another well-distributed ski brand that began life making handmade skiboards, which in case you’ve forgotten, were the super-shorties barely long enough...
OVERVIEW Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had...
