OVERVIEW Völkl didn’t actually invent the concept of quality control, but denizens of our little corner of the universe can be forgiven for thinking so. They set the standard for base finish for so long, if someone gave a trophy for the best QC they’d have to name it...
OVERVIEW Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to...
Founded ten years ago by disgruntled freeride competitors from Chamonix, Camille Jaccoux and Bruno Compagnet, Black Crows is making a push to expand its toehold in the American market. The two friends demoed every attempt at a Big Mountain ski then extant, culling...
OVERVIEW Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
OVERVIEW When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always...
