Skier, Know Thy Feet

Skier, Know Thy Feet

Wherever there’s snow on the ground, the frenzy has started. Last season, the U.S. ski market hit high-water marks in every metric, and this vast horde of skiers, be they recent converts or grizzled veterans, can’t wait to get back on snow. A large contingent of them...
How It’s Supposed to Work

How It’s Supposed to Work

I’ve recently returned to the front lines – known colloquially as the bootfit bench – as there’s snow on the ground here in Reno and the frenzy has started.  As usual, every encounter with live subjects reveals a trove of knowledge, or perhaps I should...
Taking the Leap the Faith

Taking the Leap the Faith

I met Loyd Tinsley serendipitously while waiting to clear security at the Haley, Idaho airport. My facemask bore a small Völkl logo, which prompted Loyd to spontaneously reminisce about a pair of RTM’s he adored.  This led to a brief exchange during which Loyd...
Lessons from the Front Lines

Lessons from the Front Lines

Jackson in action on the front lines at Bobo’s in Reno, NV. For seven of the last ten days I’ve been perched on a stool, staring at a cross-section of American skier’s feet. During what is often a 90-minute counseling session, the owners of said feet pour their...
Feet Don’t Lie

Feet Don’t Lie

With every new ski season, I’m treated to a parade of pedal extremities, a fresh flotilla of feet, a bonanza of bony protuberances and collapsed arches. That’s right, I actually look forward to the next lost soul who has found his or her way to my boot bench. I want...