Wherever there’s snow on the ground, the frenzy has started. Last season, the U.S. ski market hit high-water marks in every metric, and this vast horde of skiers, be they recent converts or grizzled veterans, can’t wait to get back on snow. A large contingent of them...
I’ve recently returned to the front lines – known colloquially as the bootfit bench – as there’s snow on the ground here in Reno and the frenzy has started. As usual, every encounter with live subjects reveals a trove of knowledge, or perhaps I should...
I met Loyd Tinsley serendipitously while waiting to clear security at the Haley, Idaho airport. My facemask bore a small Völkl logo, which prompted Loyd to spontaneously reminisce about a pair of RTM’s he adored. This led to a brief exchange during which Loyd...
Jackson in action on the front lines at Bobo’s in Reno, NV. For seven of the last ten days I’ve been perched on a stool, staring at a cross-section of American skier’s feet. During what is often a 90-minute counseling session, the owners of said feet pour their...
With every new ski season, I’m treated to a parade of pedal extremities, a fresh flotilla of feet, a bonanza of bony protuberances and collapsed arches. That’s right, I actually look forward to the next lost soul who has found his or her way to my boot bench. I want...