When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always looking for...
Regular visitors to realskiers are most likely aware that we haven’t covered Elan for a few seasons. It hasn’t been for lack of interest on the part of our membership, several of whom have voiced intense displeasure at our elision of Elan. The brand has been selling...
Were one to distill Fischer’s essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control is the driving force in the corporate culture, a comforting thought for a brand that also makes components for aircraft. The...
Management at every brand, large and small, foreign or domestic, has to make choices about how they want to build a ski. Once they settle on a construction and the equipment devised to execute it is installed on the premises, they tend to stay with it for the long...
K2 has reigned over the US market for so long its leadership has practically become a cliché. The keys to their sustained success are manifold, but from a product standpoint it’s not hard to summarize: K2’s are easy to ski. Regardless of your skill level, your terrain...
