Line has come a long way in its brief history without straying very far from home. We can’t think of another well-distributed ski brand that began life crafting handmade skiboards, which in case you’ve forgotten, were the super-shorties barely long enough to contain a...
K2 has reigned over the US market for so long its leadership has practically become a cliché. The keys to their sustained success are manifold, but from a product standpoint it’s not hard to summarize: K2’s are easy to ski. Regardless of your skill level, your terrain...
Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production to their new, refurbished facility. Prior to this happy development, Nordica skis had endured a checkered...
For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. They built a race department that was the envy of all, with stars like Alberto Tomba and...
In the interests of full disclosure, the purveyors of realskiers once served in product management roles at Salomon, although our tenure was so long ago that the company we toiled for bears little relation to the Salomon organization of today. All that remains on our...
