We live in turbulent times. While it’s silly to compare the tribulations of the ski trade to the powerful tides currently transforming the world at large, 2017 has already proven to be a year of seismic change in our little corner of it. Nothing matters more to skiers...
To appreciate the global trends evinced by the 2018 ski market, one must first comprehend the pressure on major suppliers to renew as much of their product line as resources permit. At a minimum, cosmetics need to change; any model that doesn’t change its stripes, so...
Maybe it’s because the Tahoe resorts were recently so choked with snow it was a battle royal just to open a single lift, but my thoughts have been preoccupied with Powder skis, those monsters of the deep that measure more than 113mm underfoot. Once skis get this wide,...
When I was cutting my teeth in the ski trade in the late ‘70’s, the market was built like a classic pyramid: the broad base was composed of a large population of entry-level skis, sold mostly in packages; the next level of intermediate/advanced products didn’t add up...
