I could make this Revelation stunningly short and simply say, “everyone,” but that would leave unanswered a few subtleties such as “what the hell is ‘new ski prep?’” In order to dispel this sort of lingering doubt, allow me to illuminate the story behind a line item...
This Revelation will post the day before the 2020 SIA/OR show opens in Denver. To mark the occasion, our motif of the week is a snapshot of the coming season’s cast of ski models, with emphasis, as always, on what’s new. In brief, there’s a boatload of new models on...
It’s my business to sell the promise that a new pair of skis will bring joy and a sense of completion that life would lack without them. It grieves me to no end to inform you that while new skis may indeed augment your happiness and boost your self-esteem, the...
Blizzard could not possibly have foreseen how a funky collection of freeride skis, curiously named after rodeo bulls, would virtually transform its brand. For one thing, Blizzard was, then as now, firmly planted in the center of Austrian ski country, where the...
