The Big Squeeze: Why it Pays to Understand the Brand

The Big Squeeze: Why it Pays to Understand the Brand

We live in difficult times. I’m not referring to the messes mankind is making on every macro level, but the state of affairs within the tiny, cloistered domain of the ski maker. In a financial marketplace that demands growth as the measure of success, squeezing more...
The Making of a Skier, Part VII:  The Snow Country Years

The Making of a Skier, Part VII: The Snow Country Years

I quit my dream job because of a dream. I was staying at the Hotel Lenado in Aspen, escorted by my lovely bride Stephanie, over a March weekend in 1987. The occasion was the men’s FIS downhill, which happened to tuck neatly into the calendar just before the annual SIA...
The Dropout’s Guide to Skiing

The Dropout’s Guide to Skiing

During ski season I work a few days almost every week fitting boots at Bobo’s, which affords me the opportunity to interact with a broad swath of the skiing public. Bobo’s is a specialty shop but not a specialized shop: we supply every stratum of skier with an...
The Making of a Skier, Part VI: Salomon Office Daze

The Making of a Skier, Part VI: Salomon Office Daze

A rock impresario who happens to be a dear friend of mine ascribes the secret of success to “timing and lighting.” That’s an apt aphorism for my office career at Salomon in the early 1980’s: I was in the right place at the right time, for nothing creates opportunity...