Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had endured a...
Every mainstream ski brand can trace its roots to a founder, a visionary who nursed a fledgling idea to life. If we’re aware of a brand’s history (a big if), we’ll associate the brand’s formative years with the sepia-toned photos of its first factory. But new brands...
There aren’t many skiers who should be allowed to procure an MX99. On the feet of an intermediate, it would be like arming a baby with a loaded bazooka. Outraged citizens might well require certification before equipping the average citizen with so much power. Do I...
Outside of the racing domain, where the product development machinery never stops churning, Nordica took a well-deserved sabbatical from new model creation for this season. Nordica can afford to rest on its lush laurels because it has knit together a tight line with...
For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. It built a race department that was the envy of all, with stars like Alberto Tomba and what...
While the Soul 7 once out-sold every other model, not just in its own series, but in the entire market, the steady heartbeat of Rossi’s collection has been the Experience 88, in a series of iterations that spans a generation of skiers. The latest E88 is in several...
