Line has come a long way in its brief history without ever straying very far from home. We can’t think of another well-distributed ski brand that began life making handmade skiboards, which in case you’ve forgotten, were the super-shorties barely long enough to...
Fishermen love to spin yarns about the one that got away, which is how I’ve come to think of the Pescado, Eric Pollard’s fish-decorated, double-fin-tailed, whale-sized Powder model. I’ve been pining to hook up a pair for two seasons, but somehow I’ve never been able...
Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had endured a...
Liberty doesn’t roll over its model line on a fixed schedule, instead instituting changes whenever inspiration strikes. Hence models like its top-selling Origin 96 may undergo several design refinements without earning the sobriquet of “new model.” When Liberty does...
Outside of the racing domain, where the product development machinery never stops churning, Nordica took a well-deserved sabbatical from new model creation for this season. Nordica can afford to rest on its lush laurels because it has knit together a tight line with...
For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. It built a race department that was the envy of all, with stars like Alberto Tomba and what...
