Overview When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always...
While almost all of Dynastar’s collection returned intact, the one notable exception is right on top of a current trend. It’s the Speed Zone 4X4 82 Pro, part of an expanding number of 82mm-waisted models that aren’t your typical Frontside skis with an obsession for...
Overview No other brand in our sport owes as much to the records and legacy of a single athlete as Elan. The athlete, of course, is the incomparable Ingemar Stenmark, winner of 86 World Cup races, all on Elan. There would be no second act on the World Cup for Elan...
Most of Elan’s 20/20 collection is comprised of returning veterans, with one notable exception. Wingman is a new series that blends design features from both Elan’s Ripstick and Amphibio collections to create a niche clan of narrow all-terrain skis. The premise behind...
Overview If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...
There’s every indication that Fischer’s fortunes in the American Alpine ski market are ascending. Given my professional preoccupations, I naturally look at a brand through the prism of its products, like a fortuneteller inspecting tea leaves. I like what I read in...
