The ski trade is on such a wacky sell-in cycle that our regional ski rep association wrapped up their first trade show of 2017 yesterday, displaying 2017/18 product just as the current year has crested the holiday season and settled into the heart of winter. The...
Several times a month I receive brief but impassioned pleas to cover a small-batch ski maker who has won the heart of an apostle who hopes to inspire a similar fervor in others. My explanation for why their prayer for coverage in Realskiers is likely to go unanswered...
A Preview of What’s New for 2016 While major ski brands continue fighting fiercely to differentiate themselves, there’s one theme that pops up at some point in every company’s presentation of a 2016 collection: lighter is better. In years past, the “lighter is better”...
